The World of Automation

article published in the student edition of Deccan Herald on 13th December 2018

There was a time when kids like you were fascinated when they heard the story of Ali Baba and the Forty Thieves. The part where the hero goes to the cave door screened by the waterfall and mumbles “Open Sesame” was the favourite of most youngsters. Today children like you must have seen glass doors in hospitals, malls, high end showrooms and homes which sense that you want to enter and quietly open up without expecting you to say anything at all!

At present, there are several such instances of man’s fertile imagination that have been translated into reality through science. Movies, science fiction and detective novels have acquired a charm of their own, especially as they showcase a lot of plethora of gadgets that function at the push of a button or the mere waving of the hand.

We must thank science and technology for having helped man to realise his fantasies, for now, we have truly arrived because we live in an era of automation. Automation in homes is the latest fad in the world of gadgets. Why don’t you read the rest of the story and check out how many of the gadgets are you using , have seen or heard about?

Simply put, home automation is anything that gives you remote or automatic control of things in & around the home. The systems that you can control include: Lighting, Appliances, Heating and cooling, Security and monitoring systems, Entertainment (home audio and video), Communications (telephones and intercoms, internet), Lawn sprinklers, Curtain movements, Pool filter pump, Spa heater, Filtration unit, Gate/garage door motor, Shade motor control, Roof sprinklers, Electric strikes, Keyless entry etc.

The concept of home automation is to connect all of these systems and devices to a central controller so that they can be controlled from anywhere and react to one another. For example, as you arrive home, your home-automation system can automatically turn off the sprinklers, open the garage door, unlock the front door and disable the alarm, light the rooms as and when you enter, and turn on the TV. Or if you have a home theatre, it might automatically dim the lights, draw the shades, and direct all calls to voicemail so that you can watch your movie in peace.

This central controller can be accessed and controlled through interfaces like keypad, wired or wireless touch-screens (with/without video), universal remotes, mobile devices such as a cell phone or PDA, any PC, at home, in the office, or on the road.

The central controller has various peripheral devices connected to it so that it can receive and send signals to them for appropriate controls. These peripheral devices can be Lighting Controllers,  Switches, Lighting Dimmers, Wireless security transmitters, Door contactors, PIR sensors, Infrared key fobs, Fire/smoke detectors, Sprinklers, Sirens, audio controllers, speakers, temperature sensors, thermostats, cameras, televisions, CCTV, appliances etc.

In other words if any  premise is fitted and wired well with some or all of these devices they can be animated and programmed to be your slave at your will. And the best part is that technology has made all these magical possibilities come alive because some scientific minds have been working overtime on the subject. While it is all right for you to enjoy the fruits of the hard work of scientists, it will do you a world of good if you are able to add on the treasury of inventions and improvisations. Applying your minds and stretching your imagination will egg you on to experiment and explore further. Perhaps, at some later date you might actually end up enlarging the world of automation.

 

Talk and Workshop Topics

Keynotes

T hough this information has already been published in the keynotes section, I am uploading this again in the blog section following quite a few enquiries.

The following topics can be elucidated and discussed at various levels for specific age groups, genders, professions and purposes as per requirement.   Examples from mythology, history and literature will be used to put across the idea effectively. Strategies, solutions and options to deal with problems will be the mainstay of each talk. Games, role play and activities will be included when conducting the sessions as workshops.

note: I am game to exploreother ideas and topics if given enough time.

WOMEN

 

1. WOMEN IN MAHABHARATA: About women who made a statement domestically, socially, politically et al. The talk covers a few or all the women in the epic and will highlight their strength of character and its relevance in today’s world. The talk can be exhaustive and spread over two or three sessions.
2. WOMEN WHO CHANGED THE DESTINY OF HASTINAPURA: Satyavathi, kunti and Draupadi
3. WOMEN IN RAMAYANA: About women who made a statement domestically, socially, politically et al
4. WOMEN IN KALIDASA: About women who made a statement domestically, socially, politically et al
5. KRISHNA: Champion of women dignity, security and empowerment.
6. VALMIKI: Champion of women dignity, security and empowerment.
7. MEERA AND ANDAL Unrequited love., exposition of Andal’s Vaaranam Aaayiram, and Meera Bhajans Can be treated as individuals or comparative study
8. ROMANCE IN INDIAN MYTHOLOGY: Brave enterprising women who were ready to claim high stakes.
9. WOMEN IN UPANISHADS: About women who made a statement domestically, socially, politically et al
10. PANCHA MAHA KANYA: Modern ills faced by women like honour killing, rape, molestation, HIV aids leading to questioning the character of a women in contrast to Ahalya, Draupadi, Sita, Tara and Mandodari
11. MOTHERS AT HEART: Yeshoda, Radha, Kunti who nurtured children who were not their own biologically
12. GANGA: Divinity, purity, motherhood, folk belief, epic belief, pollution et al.
13. SINGLE MOTHERS: The challenges from time immemorial. Sita, Kunti, Jaabali, Jijabai
14. ALANKARA AND SHRINGARA: Make up, jewelry and cosmetics derived from indigenous herbal Indian sources for the enhancement of facial, physical and mental beauty.
15. NAVARATHRI: Women Empowerment Ichchca Shakthi, Jnana Shakthi ,Kriya Shakthi
16. VENI SAMHARAM OF BHATTA NARAYANA: An analysis of self respect, love and revenge.
17. BHISHMA: The man who wronged women as he was trapped in the web of his own principles.
18. SUYODHANA OR DURYODHANA: Dual personality who knew what was right but preferred to do wrong.
19. KARNA: The fallen hero who was admired and dreaded by women.

 

MANAGEMENT 

1. THANK YOU AND SORRY: These words are the most misunderstood and misused in the name of etiquette. A re-look at these words for building bridges amongst people and our souls.
2. PRAISEWORTHY PERSONALITY: The Purpose, Path, and Pursuit of the Philosophy of life taking into other P factors.
3. DEMYSTIFYING THE THREE Ps TO PROGRESS: Positive Thinking, passion and Sense of proportion by themselves have no power unless backed up by dedication and perseverance.
4. NARADA TANTRAM: Sometimes the hornet’s nest has to be stirred to restore order.
5. ICHCHA SHAKTHI, JNANA SHAKTHI KRIYA SHAKTHI: Thoughts become actions which can lead to success. In other words we are the architects of our destiny.

5. COMMUNICATION SKILLS: The example of Hanuman in the Sundara Kanda is used to elucidate the dome thing in communication in the global scene.
6. COMMUNICATION SKILLS: The essence of conversation is based on truth and compassion. Importance of body language, tone and intention which can far surpass use of language.
7. ART OF MANAGEMENT: Delegation is only one part of the show. Self reliance, detachment and confidence is the way forward.
8. KARMA THEORY : It is scientific, therapeutic and cathartic can change the world if each one becomes conscious of what his actions can lead to.
9. KARMA THEORY :The serpent stories of Mahabharata
10. LEADERSHIP: Flexibility and firmness, decision making, delegation, team work
11. TEAM WORK Vs INDIVIDUAL ENTERPRISE: A conflicting ideal between material and spiritual progress.
12. WORK ETHICS: How to cope with personal beliefs and professional demands without compromising on values.
13. CRISIS MANAGEMENT: Many of them are under the impression that crisis management can be learnt at a crash course but developing presence of mind and using common sense are lessons of a lifetime.
14. SUBHASHITAS, DOHAS AND KURALGAL: similarities in the world of wisdom.
15. SATYAM SHIVAM SUNDARAM: Beauty is threefold, physical, mental and spiritual.
16. SWOT ANALYSIS: with examples from mythology to suit the nature of different problems.
17. TIME MANAGEMENT: Multi tasking, priorities, planning, procrastination et al.
18. SHADOW LEADERSHIP QUALITIES: Bhishma, Krishna, Shakuni

 

INDIACENTRIC

1. INDIAN WAY OF LIVING AND ENVIRONMENT: Makes an attempt in exploring certain age old traditions and separates the wheat from the chaff that is tradition from superstition.
2. GLOBALISATION THE INDIAN WAY: Concept of Vasudhava Kutumbakam-the world as one family.
3. GURUS IN MAHABHARATA: Ideas, ideals and inspirations that can be drawn from the epic teachers. It is also a session on the essential human flaws that interfere in the functioning of a complete teacher.
4. STORY TELLING: Most effective teaching methodology since Panchatantra
5. RANGOLI: The esoteric and educational value of the Vedic tradition in today’s world.
6. THE MIDAS TOUCH OF INDIANISATION : Much against the popular belief that we are westernised, we actually Indianise whatever comes in our way.
7. FOOD AND FESTIVALS OF INDIA: Food is more about region while festivals construe to religion, it is the spirit of celebration which is important.
8. PAGAN INDIA: Worship of the forces of nature, which automatically makes us eco friendly
9. UNDERSTANDING EVERYDAY LIFE IN THE TRADITIONAL INDIAN CONTEXT
10. HIMALAYAS THE SPIRITUAL UNIFYING FACTOR OF INDIA: A take on what keeps India together despite diversity.
11. UNITY IN DIVERSITY: Universal unity of mankind in terms of Vasudhaiva Kutumbakam and Ekam Sat.
12. THE NEED TO CONSERVE INDIAN LANGUAGES: promote use of mother tongue to salvage tradition and culture.
13. SANSKRIT THE MOTHER OF LANGUAGES: Underlying unity in eastern and western languages.
14. THE GREAT INDIAN MIDDLE CLASS ECONOMICS AND ENVIRONMENT: Old wine in new bottle, Swachch Bharath.
15. SAVE WATER: Water does not disappear, it gets evaporated/polluted or displaced.
16. SOLID WASTE MANAGEMENT: recycle, reuse, recharge
17. COLOUR OF CORPORATE IS GREEN: Corporate social responsibility.
18. MEDICAL KIT IN A MASALA DABBA: Discuss spices and their benefits
19. YOGA: Physical, mental and spiritual benefits
20. GREEN BUSINESS IDEAS: Based on Indian resources catering to Indian way of life.
21. TOURISM AND GLOBALISATION: Being aware of the History and geography of a place can go a long way in making the world a global village.
22. MUSIC MATHEMATICS AND SANSKRIT: The interrelated aspects of the three subjects.
23. CHARACTERS IN OUR EPICS AND MYTHOLOGY: metaphorical representations of the myriad shades of human thought, behaviour and actions.

ART

1. WORLD OF ART: Different art forms can help man imbibe both discipline and creativity. Work both left and right brains.
2. LEISURE ARTS FOR NORMAL BLOOD PRESSURE: The impact of embroidery, crochet, knitting, rangoli weaving et al
3. ART OUT OF WASTE: (PPT aided)
4. MUSIC AND MATHEMATICS: Similarities in the two subjects with respect to discipline and creativity.
5. SKYLARK AND NADABRAHMA: Western and eastern exploration of music as a quest for eternity based on the contemporary works — Shelley’s poem and some Thyagaraja Kritis
6. HARIDASA TRADITION: A take on Bhakthi tradition in Karnataka. Social and spiritual dimensions.

Workshops on the following topics can be conducted over two sessions of ninety minutes each followed by half an hour of interaction or open house discussion as per requirement.The sessions will be a combination of talk and activities.)

1. Individual life long development. (Physically, mentally and spiritually).
2. IT and English language teaching. ( Developing games to hone grammar and usage)
3. Creative writing. ( Touches on fantasy, imagination and story writing.)
4. ( Practical and economic aspects of Greek and Indian Drama aimed at helping oneself to available resources).
5. Developing a green thumb. ( Creating green space around living and working spaces with available resources.)
6. Green practices. (Practical and economic aspects of avoiding pollution and conserving resources).
7. Teachers Training. (Practical and economic aspects of teaching using games and puzzles to introduce topics or revise them.)
8. Women Empowerment. (Physically, mentally and spiritually)

10.Team building and leadership. (SWOT analysis of colleagues and employees and learning to build a healthy competitive atmosphere.)

TEACHING

1. GOLDEN TRIANGLE: The inter relationship among, expectations from and disillusionments in the triangle of parents students and teachers
2. THE GURUS OF MAHABHARATA: Guidelines on about how to be and how not to be a good teacher by analyzing the student teacher relationships in the epic.
3. CLASS ROOM CONTROL: The discretion to take stand on when to be firm and flexible and concentrate on content.
4. VOCABULARY : Using games based on vocabulary to sensitize the use of spellings, syntax, phonetics and grammar.{ Note: Vocabulary can be used a tool to develop teamwork qualities, understand common fallacies and even philosophize depending on the age, ability and interest of the participant}
5. HANDLING DIFFICULT STUDENTS: The session will progress from generic to specific discussing the expectations, psychology and the environment of the student.
6. PREPARING FOR BOARD EXAMINATIONS: The dos and don’ts of examination rules, preparation and performance {Note: this session will be conducted differently at the head and the tail end of the academic year}
7. PREPARING FOR ENTRANCE EXAMINATIONS: Overcoming the challenge to excel and make a mark when comoeting with dark horses of varied calibers.
8. EXAMINATION AND EVALUATION: A session for teaching staff on the validity of the necessary evil. Will be mostly conducted on the lines of a debate.
9. THE GOAL OF LEARNING: Knowledge, exposure and reflection as against rote learning.

• LEARNING BASICS: Importance of getting the concepts right , the need for bridge courses
• USE OF TECHNOLOGY IN CLASSROOMS: The pros and cons of using technology will be discussed on lines of a debate.
• THEATRE AND CINEMA: Role play, playing clips of relevant videos to put across a point. Examples using prescribed textbooks will follow.
• USE OF MUSIC: Rote learning of multiplication tables formulae, poetry, periodic table etc
• MUSIC MATHEMATICS AND SANSKRIT: The interrelated aspects of the three subjects.
• POETRY AND POETICS: helping students to enjoy and experience the essence of poetry.
• TESTING TECHNIQUES: Suggestion of various methods of immediate and periodic testing of what has been learned to make learning more effective.

 

ANIMATION DISAMBIGUATED

Published in EDUVERSE- JNANADEGULA special supplement of DECCAN HERALD on Saturday 26th May 2018

By S. RADHA PRATHI

Well, the students of the present day can dare to dream and transform their passions into their professions. If you are the kind who has not spent a day of your life without watching animated cartoons and similar shows, and have ruminated on the details and have mentally added variations to the show, you might as well consider making a career out of it.

Those of you who have creativity in your beings and have completed their board exams at the tenth and twelfth standards and have a flair for drawing can explore the world of animation through structured study. Once the basic requisites are ticked, you will need to check on your working knowledge of English, that is because, it happens to be the medium of study. There are several institutes in all the major cities of India like Mumbai, Chennai, Bangalore, Hyderabad and Trivandrum have emerged as the country’s major animation hubs which cater to the specific needs of these students for a period of six months to eighteen months depending on the module chosen by the student.

If you want to do a full-fledged undergraduate course, well, options also exist both in our country. Students have to attend a basic entrance test that checks their English language skills and arithmetical ability. A group discussion round evaluates their ability to think differently and creativity. The candidates who clear these rounds are admitted to the course.

Students who join the course will be led through the fundamental aspects of animation like using computers, drawing, sketching, model making and film making. They will be exposed to the history of the subjects and worldwide samples of classical and innovative animation. Slowly and surely the students will be taught and guided through several projects both theoretically and practically till they become industry ready.

Animation techniques are incredibly varied and difficult to                       categorize. Techniques are often related or combined. Hence the project guide of the individual student or the group takes up the responsibility of going that extra mile to help any new technique that the student may like to experiment with.

At the end of even the shortest course the institutes make sure that the students are familiar with the basic concepts of animation by making each student submit a project in place of exams. This frees prospective employers of these students of anxiety because the fundamentals imbibed during the course will help them to learn any new technique that they may have to use later on while on the job.

It is interesting to note that these students are picked up by experts and moguls in the field well before the completion of their courses as assistants and interns.

The world has realised that India has yet another talent for animation and its rich history culture and mythology has a lot more in store for the world than the eye can see. The runaway success of animated shows of Chota Bheem, Hanuman, Tenali Raman and Krishna among others has rejuvenated a renewed interest in India.  The Indian films with their special effects have not been missed by the discerning eye of the connoisseurs of the art either. This global recognition has led several Indian entrepreneurs to make mileage of the situation and as a result we have several reputed institutes like, MAAC, Arena, ANTS, Animaster, Toon School which have carved a niche for themselves in a rather short period.

Most good schools of Animation have a state of the art infrastructure, with an ultra modern production theatre with the latest equipment. The fact that the titans of the industry like Walt Disney, Imax, Warner Brothers and Sony are signing up huge contracts with Indian animation companies speaks in volumes of the impending boom in the industry.

The time has come when it has become essential for parents and teachers to analyse the latent potential of children who fill up the last pages of notebooks, their desks, the walls in their arms distance and any other canvass within their reach with sketches and doodles of incomprehensible characters. Perhaps it is time to analyse the minds that expend undue interest in cartoon shows and animated games with renewed interest and awaken the budding animation expert in them.

Multimedia in Animation:

Animation has brought many imaginary characters and stories to life. From Mickey Mouse’s endearing antics to Lara Croft’s edge-of-the-seat adventures, generations have grown up admiring this magic. In India alone, 300.000* professionals by 2008 are expected to be employed in the animation Industry. Animation Application Areas include Entertainment (Movies, Television). Business (Marketing Demos, Product Promotions), Sales (Presentations), Education (CBTs/WBTs), Tourism (Kiosks), Publishing (Graphics & Printing), Web Design, Virtual Reality for Simulations in Defense, Engineering. Advertising (Commercials, Print Ads), Interiors and Fashion Design.

• “Animation is the rapid display of a sequence of images of 2-D artwork or model positions in order to create an illusion of movement.” In other words drawings and sketches are mobilised using technology to give it the feel of movement.
• Students are given a lot of practice in drawing and sketching which is technically known as 2D skills. As the student progresses he or she is introduced into skills of visualizing and mastering 3D Animation, besides learning Character Design and Morphing.

 

 

 

Smart Pools- An Upcoming Trend

http://www.deccanherald.com/content/586779/smart-pools-upcoming-trend.html

Urban India is being riddled with lifestyle diseases. Doctors vouch for the fact that this problem can be contained to a large extent if people get to exercise enough. People who have the time have many options to burn those extra calories, but the ones with time limitation will do well to swim for at least twenty minutes three or four times a week for a complete workout.

If one does choose to swim, the tall task of finding a pool in the vicinity of one’s residence can prove to be the next challenge. If you are lucky enough to have one nearby, then the availability and cleanliness factors of the pool can prove to be bothersome.

It is perhaps keeping these factors in mind, that engineers have come up with the concept a Smart Pool, which is compact, can be personal, needs very little maintenance and serves the purpose all the same. Initially, Smart Pools were designed to be fitted out into the penthouses on skyscrapers, cruise ships and caravans to cater to the needs of the super rich. However constant redesigning and addition of attractive and practical features have made builders and even owners of villas consider introducing a Smart Pool in their premises.

The concept

For those of you who are wondering what a Smart Pool is all about, it is a modestly sized swimming pool, mostly linear. which operates on electricity. It can be fitted indoors or outdoors. Smart Pools can be installed above the ground like a giant bath tub or within ground like a regular pool. It can be fitted in your basement, roof top or even in a room.

It is a place where you can swim against an adjustable water current of your choice. The pool can give you the variations in depth, breadth, smooth and harsh waters, according to your requirements. In other words, you can set the tone of the kind of water that you need to swim in, by operating it on the lines of your washing machine.

The features of Smart Pools can be compared with that of a conventional pool. The water can be filtered, heated and chlorinated automatically as and when you want. If you want to give your Smart Pool a touch of class and optimum utility, then it can be fitted with underwater lights and Jacuzzi jets.

If you want to give your Smart pool the conventional look, then, go in for sitting benches which can be fitted within the water to help you soak up or to attend to your therapeutic needs. These very benches can also used outside or around the pool.

Features

One of the interesting and useful accessories of a Smart Pool happens to be the insulated pool cover. This large pool lid can serve multiple purposes such as retaining the heat of the water; preventing dust and dirt from falling into the water between uses and keeping the empty pool clean and dry when not in use.

This variety of pool has been quite popular among the rich across the globe. Of late, the practical and medical utility of these pools have made spas, old age homes, hospitals, physiotherapy centres and even apartment complexes consider such pools fitted out in their premises.

These pools can double up as hydrotherapy aids and rehabilitation pools to soothe the nerves and give relief to aching bones and muscles by just soaking up in them at the prescribed temperature. It is possible to add bath salts, oils and fragrances just like one uses teabags to infuse the essential ingredients as and when necessary.

High-end Smart Pools also known as fitness pools fitted in body building studios have in-built underwater treadmills and resistance therapy jets which can increase the stamina of the user. Its manageable size and optimum utility has the ability to make even sport complexes of a moderate size and school and college campuses
consider having one in their premises.

Of late, quite a few Indian entrepreneurs have been working on the production of these pools and its attendant accessories. Even as more and more people start considering this novel facility, there will be an increase in demand for the pools.

Since in-house manufacturing is likely to bring down the price all the while offering more options, Smart Pools will prove to be the apt way out especially when negotiating with space constraints.

Outsourcing is the Word

http://www.deccanherald.com/content/584479/outsourcings-word.html

Everything we ever want is available to us just at a click of a button, well almost everything. The things that cannot be achieved directly by technology can be outsourced for a price tag.

Science Psyche & Entertainment

http://www.deccanherald.com/content/580202/science-psyche-entertainment.html

Of late, people have been getting hooked to horror movies and scary TV serials that have made it to the big and small screens like never before. Modern technology has facilitated these pieces of art into spectacular and stunning bits of entertainment.

Creative directors and story writers are taking advantage of this provision. So now we have snakes slithering into the bedrooms, fires emanating from water, lemons morphing into ferocious animals, earth cracking under ones feet, spirits, goblins and ghosts rubbing shoulders with their mortal kin, occult, black magic, voodoo among other things.

Subjects like life after death which was in the realms of theosophy and philosophy have been given a new lease of life by being introduced into the story line. So now we have a series of “murdered characters” flitting about as enraged or morbid souls in finery seeking revenge by entering the bodies of their erstwhile enemies.

For good measure, they also settle other minor scores giving scope for eerie humour. These stories which made the rounds mostly on late night shows have been gaining visibility even during the day. The escalating TRPs are proof of their popularity.

What is more interesting is the fact that modern science has facilitated the access to these unfounded, medieval, dark age stories and belief.

In other words, poppycock nonsense has regained its past glory by the very science that was used to expose it. The most bizarre ideas are translated into the visual medium by intelligent minds who know how to wield the essential equipment. Truth be told, they are doing a splendid job.

On the one hand, this trend speaks of the might of human intelligence which is able to cater just about anything that is demanded of it.

On the other hand, it is a little frightening to know that people who do not exercise their grey cells are lapping up the farfetched stories of another era which were retired as redundant, obsolete and illogical. It is when viewers start attaching value to it beyond the entertainment quotient the trouble begins.

There have been news stories about audience responding to this genre of entertainment in hitherto unheard ways. The first category of people get inspired by what they see. They utilise their limited knowledge and make use of horror to derive some thrill by frightening their friends and enemies out of their wits or skins. The other category is the typical hero worshipping admirers of the subcontinent, who do not mind throwing away their personalities and sometimes even their lives in the name of adoration.

Scientific temperament
They are the naïvetes who start believing and imbibing the various concepts and ideas that are presented to them. They lose track of their scientific temperament and never care to verify the truth before communicating the same to others. It is alarming to know that a large section of population who belong to this category happen to be women and children who may or may not be educated.

It is ironic to note that the very science that was/is used to enlighten the human mind and help it overcome baseless fears, superstitions and beliefs is instrumental in worming into our wisdom.

While there is nothing wrong in using science to aid creativity, one must also curb the tendency to spread irrational thinking in the name of entertainment. The intelligent brains that come up with exotic and innovative ideas must also keep in mind they are indirectly responsible for shaping the minds of their consumers.

They must remember that people like to copy, adulate and emulate what fascinates them. Statutory warnings or censor boards can be inadequate in stemming the possible damage to the human psyche. Hence, it becomes the sacrosanct responsibility of the ingenious ilk to use their expertise judiciously.

Technology has come a long way and shrunk the world beyond imagination. It has made the world closer and sometimes closed as in the present case. Today, more than ever before, we must ensure that the role of science makes a positive impact on modern man’s life.

Science should be  used to open up minds to newer possibilities because it can sustain, empower, help us evolve and emerge as better people or very simply decimate us to being mere mindless zombies who stop living and start existing.

 

Varsities Must Help Biz Aspirants

http://www.deccanherald.com/content/526634/varsities-must-help-biz-aspirants.html

S Radha Prathi, February 3, 2016

The need for startups has slowly emerged after long periods of procrastination and hibernation. Though India has come miles from the time of acute unemployment, we still find the problem is still rampant because we find an indefinite number of educated people who are not usefully employed. 

While a number of causes like over-population, under-employment, lack of infrastructure, inferior work skills and such other factors can be attributed to explain this situation, there are certain other factors that have to be taken into consideration.

For instance, a candidate who has completed his master degree in Business Administration from a reputed institution like Harvard, Yale or IIM, lands himself on velvet at the end of the course while his counterpart from a lesser known institution is usually treated as a lesser mortal in the job market. The secret of the successful candidate lies in the kind of training he receives besides hardcore academics.

This is one of the main reasons why the institution that offers these post graduate degrees should incorporate value-added courses along with the main one. Value-creation through informed entrepreneurship is aimed at helping potential entrepreneurs to explore their strengths and weaknesses long before they enter the market.

Colleges have been known to encourage students to put forth their business plan which are evaluated in earnest by the Moguls in the field in the hope of inspiring entrepreneurship among the enthusiastic students.

Besides, they have placement cells and entrepreneurial cells in the premises of their campuses in order to help their students to launch themselves into the big bad world on their own feet. Then there are internship programmes that expose the students to the realities of the serving as practical lessons.

Colleges regularly take students out on industrial visits, expose them to expert guest lectures and work on their corporate communication skills besides formal academic training.
The colleges have expert in-house corporate consultants who organise student internship with reputed companies, sketch business plans and even help the students to execute their plans if it is found feasible.

Students are helped to zoom up small businesses to international levels by actively interacting among themselves and also with their guides and guest faculty. There are also several instances of students who have networked with business hotspots abroad and have carved a niche for themselves in the world of business.

Market needs

Hardcore academicians feel that too much exposure to the practical realities may distract students from the main purpose of gaining insight into the crux of the subject and moulding near ideal situations.

Yet the flipside of the matter validates the viewpoint that this step is necessary to bridge the gap between the academic cream and the dregs. It especially helps the students in the middle category to launch their businesses. This measure stands in partially for the government which cannot apparently provide jobs to all of them.

Moreover, if students were conversant with the market needs even as they were studying their chances of their impending success becomes more ascertained in a world riddled with rat races.

The measures taken by these institutions are playing a great role in channelising the young post graduates of management into rewarding. Most students studying in these colleges disclosed that the fees was certainly on the higher side but the perquisites they received from the college kind of compensated the price.

Some students from humble economic backgrounds choose to study in these expensive colleges only because they are assured jobs or will be given the due support to start their businesses. Perhaps it is this sense of anxiousness in the student community which has led to the mushrooming of a large range of on-campus placement and business cells in almost every private college.

Apparently, the need of the hour happens to be to motivate the budding business entrepreneurs into taking a plunge into the free market economy and emerge as winners by meeting the specific industry requirement. In the present day scenario, it has become the social responsibility of colleges to stretch their roles as career guides.

The business management courses have a greater responsibility to structure and pad in such a way that it steps up the desire to continue family businesses, start their own businesses and also enhance the employability quotient of students. This is the only way in which we can work towards economic up gradation and protect students from becoming pessimistic, desperate and demoralised by unemployment.