|Roopa and Kanick, two Bangalore-based designers, are showcasing their collections in the Gen Next category in the forthcoming LIFW. Radha Prathi caught up with the Haldi duo.|
|The world of fashion is constantly in news at the regional, national and international levels for various reasons because it peoples energetic, enthusiastic, creative and focused designers who have an urge to experiment and arrive at a design which can sweep the world off its feet. This time around, two young designers from “Namma Bengaluru,” Roopa and Kanick have been shortlisted to showcase their talents in designing at the prestigious Lakme Fashion Week (Spring/Summer 08) to be held in Mumbai during the second week of October.
The duo, are very excited about participating in the Gen Next category and are burning the midnight oil giving finishing touches to their collection before they will be displayed on the big day.
A chat with them revealed that the journey to the big platform began a year ago when they decided to create an exclusive brand called Haldi, through which they hoped to pay an earthy and earnest homage to the contemporary “Woman”- the one who is one with the world, one with nature and one with herself even as she is many in her facets.
No regional signs
The twosome are very practical and realistic in their approach which is highlighted in the fact that while they want to retain their umbilical cord with the earth with respect to their designs the fabrics could be made of natural or synthetic fibers, they do not mind using synthetic dyes or screen printing or utilizing technology for realising the end product of their dreams. Traditional Indian embroidery, bead work and sequin work find a place in their clothes just as much as pin-tuck work or shadow works. It appears that they are willing to employ any art and technique that is beautiful and feasible in their clothes as long as they turn out wonderfully.
It is interesting to note that Kanick Raj and Roopa Pemmaraju were classmates at Chitra Kala Parishat and later on they worked together during which time the designs and visual merchandising of Roopa were translated into advertisements by art director Kanick. It was around this time that they realised that the two of them could come together and launch their pet project by way of Haldi.
With a year of hard work behind them they have filled nine stores across India in Bangalore, Hyderabad and Mumbai with their clothes. As of now, they have two commendable collections to their credit – Parallello, designed for Spring Summer ’07 and Old Masters, designed for Autumn Winter ’07.
They hope to interact with trendsetters and decision makers of the industry and explore new trends in future, in short leave no stone unturned to make Haldi a household name across the globe.